WHITE – The New Black

29 Apr

To many this color carries a sense of stigma in the fashion world.  White has always been exceptionally hard to pull off- that is, unless you live in Europe.  There it seems anyone and everyone can wear it (not saying I agree with this but if you can’t beat them join them right?).    I mean what is your problem white? And who started the infamous no white after Labor day rule anyway?

While the pearly white color may still be growing in the hearts of fashion followers the world over it has already taken the tech world by storm.  If you ask a truly devoted Macintosh nerd how Mac survived and thrived years ago during a time when PCs were rapidly growing in popularity and Bill Gates was on the track to becoming  uber rich, he would tell you it was their innovative approach to operating systems that saved them from doom.  Now I want to make it clear, being somewhat of a apple guru myself I don’t disagree but I do think there is more to it.

You see Mac made computers sexy.  Introducing a new, pure white color into the computer world other than boring old black and the occasional silver hadn’t been done since the dawn of the first computers in the 70s ( Which we all know were far from sexy).  The original white Macbook put apple back on the map and in my opinion was a major factor in the eponymous company’s rise and success.

Years later apple did it again by introducing the white iPhone 3G and yet again with the long anticipated second generation iPad.  And now, FINALLY just 10 months after the initial release date of the iPhone 4 Apple has released the long awaited, super sexy white iPhone 4!!!

Available online & in stores now.

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